In this article I will share with you the list of the inspiring power of words and how to use them to increase your SEO writing, resume, and power in your sentences.
Have you ever pondered the reasons behind why certain websites produce viral post after viral post?
Or why certain companies’ items are so popular that they sell out quickly while those of their rivals remain unsold.
Or why you were unable to refrain from clicking on a link that you knew would take you to a deceptive sales page.
The solution is straightforward.
These brands are represented by astute marketers. Those in the marketing field who employ power words.
Simply click here to get a FREE one-page PDF of our collection of more than 401 inspirational phrases to put on your wall.
These power words elicit an emotional response and pack a big punch, compelling us to click on advertisements, share blog posts, and make purchases from product sites.
But how exactly do these words of power function?
Watch the video that’s been embedded below, and then continue reading to discover our complete list of power words along with precise examples of how to utilise each one.
WHY POWER OF WORDS SCALE UP YOUR MARKETING
Increase the efficiency of your marketing efforts by using power words to:
Evoking emotion People interact with one another via their feelings, not through words. According to a number of studies, anything that might provoke an emotional response (such as worry or laughter) is more likely to be shared than other types of content that aren’t considered “emotionally charged.”
The use of “power phrases” is essential to successfully eliciting these “high arousal” feelings. For instance, “instantly,” “mistakes,” and “hilarious” are all examples of such terms.
Creating an atmosphere of suspense: Even if curiosity caused the death of the cat, it makes the job of the marketer much simpler. According to the findings of certain studies, curiosity is one of the most significant drivers of virality. Because of how difficult it is for us to suppress our natural inquisitiveness, the smart use of power words makes it nearly impossible for us to avoid clicking, sharing, and reading. Words like "reveals," "proves," and "ridiculous" are examples of power words that may arouse people's sense of interest
[] Creating an atmosphere of suspense: Even if curiosity caused the death of the cat, it makes the job of the marketer much simpler. According to the findings of certain studies, curiosity is one of the most significant drivers of virality. Because of how difficult it is for us to suppress our natural inquisitiveness, the smart use of power words makes it nearly impossible for us to avoid clicking, sharing, and reading. Words like “reveals,” “proves,” and “ridiculous” are examples of power words that may arouse people’s sense of interest. []
Take for example this headline from BuzzFeed:
Buzzfeed’s website makes use of a variety of power words.
Both “Cringeworthy” and “Poor” are examples of power words that evoke strong feelings, and the combination of the two arouses inquiry (“Why are these notes so cringeworthy?”).
If the headline of this article just read “14 Hilarious Stories About Siblings,” you probably wouldn’t be that intrigued. But what about those other 14 horrifying tales? What delightfully amusing revelations must be buried inside this essay!
One of the nicest features of power words is that there are literally hundreds of them to pick and choose from.
Have a look at the list down here.
THE EXTENSIVE List of Power Words, Containing More Than 401
Do you want our customised list of Power Words to help you write spectacular headlines?
Feeling dizzy? I really hope it’s because of the enthusiasm that comes from the fact that you now have a few hundred power words at your disposal and are equipped with all you need to supercharge your marketing.
You must put them to use at this point. In the following areas of your site, you may make use of power words:
1 Headlines
2 Sub-Headlines
3 Brands and Their Names
4 Popups
5 Landing Pages
6 Buttons
7 Testimonials
8 subject lines for electronic mail
9 Your Company or Website’s Domain Name
10 Appeals to Get Involved
POWER WORDS IN HEADLINES
Power words have the ability to transform an average headline into an appealing one, making them useful whether you’re trying to create the ideal headline for your sales page or creating an article with the potential to go viral.
The newspaper and magazine industries are known for using potent language in their headlines. Power words are consistently utilised by popular magazines such as Elle, OK! Magazine, InTouch, GQ, and Seventeen in an effort to encourage readers to pick up their items.
The following are examples of some of the attention-grabbing headlines that can be seen on Cosmo:
On their website, Cosmopolitan makes use of some strong language.
On their website, Cosmopolitan makes use of some strong language.
These headlines would be dull if it weren’t for the use of these potent words. If you take off the attention-grabbing words (which are italicised below), the headlines you see above immediately lose their allure:
Watching this baby do push-ups will immediately make you feel like the most lazy person in the world.
Ariana Grande Shocks Fans with Her Stunning New Silvery Hair Color Debut
The following are examples of headlines published by Us Weekly that include powerful words:
The website of a US weekly makes use of empowering language.
The phrases “Reveals,” “Sports,” and “Show Off” all arouse an interest and elicit an emotional reaction from the reader, which in turn functions as a magnet to attract clicks.
Make your headlines enticing to readers by using power words, and they won’t be able to stop themselves from clicking.
POWER WORDS IN SUB-HEADLINES
Your material is not being read by anybody. According to research, they did not in 1997, and it is safe to say that they do not now either. [*]
They skim rather than read the material. Unless you are able to get their attention, that is.
How? Through the use of evocative language.
The use of power words in your subheadings attracts attention and encourages the reader to read the text in its entirety, rather than merely skimming over it.
The percentage of people who read my most recent essay on persuasive language was 65% (the industry average is 15-20%):
Illustration of the use of strong phrases in the sumo newspaper headlines
In order to keep visitors reading farther down the page, I chose forceful terms in my subheadings:
A demonstration of the use of sumo’s power words
Make sure your subheadings contain attention-grabbing terms that will keep the reader’s eyes moving down the page and guarantee that they are reading what you’ve written.
[*]
WORDS OF STRENGTH Within Product Names
When it comes to naming your items, you have two options to choose from:
Be uninteresting: Use terms in your product name that only describe the product in a straightforward manner (for example, blue nail polish), but that are otherwise uninteresting.
Make use of names that have some oomph to them: You should give your product a name that is descriptive, but you should also use some power words in the name.
These two groups adequately describe the vast majority of product names.
The nail care firm OPI is a great example of a corporation that makes excellent use of power words in the naming of its products.
It would have been easier for OPI to just call their product “nail strengthener” and leave it at that. Instead, they choose to utilise a buzzword such as “Nail Envy” in order to increase interest in the product.
OPI is utilising a buzzword to make their product sound more enticing to consumers.
In the product descriptions that OPI provides, you’ll also see the utilisation of strong words.
OPI’s website makes use of a variety of strong words.
The hue of their lacquer may have simply been described as “dark red.” On the other hand, they employed a potent phrase (relentless) in order to evoke feeling.
David Siteman Garland, who developed a course on how to develop online courses, is a another illustration of someone who has mastered the use of power words in the context of the online world.
He might have titled his course something simple like “Create Online Courses,” but instead he gave it a punchy name that includes a strong word:
A landing page for a conversion course that includes an example of the usage of power words
The product will stick in the customer’s mind and stand out in a competitive market thanks to the term “awesome.”
POWER WORDS IN POPUPS
The popular method for generating email lists known as the popup presently makes insufficient use of power phrases.
In the event that you have List Builder, you should incorporate power words into the descriptions and offers that are displayed on the popup.
Check out how Onnit employs the key word “Ultimate” for their free grocery guide offer on the pop-up that advertises their list builder:
Call to action for the enhancement of content, with a key phrase in the heading
Another illustration is that of Rick Mulready:
Rick Mulready’s sumo popup features a few choice phrases that pack a punch.
In his popup, he utilises persuasive language such as “Mistakes,” “Avoid,” and “Free” in an effort to convert visitors who are only casual readers into subscribers.
To generate popups similar to this one, you may obtain a free account with Sumo.
POWER WORDS ON LANDING PAGES
Landing pages are an efficient method for shutting out all of the additional noise that may be present on your website and ensuring that the user is only concentrating on a single call to action.
If you use power words on your landing page, you can increase the percentage of people who convert from “not now” to “gimme!”
Amy Porterfield is an expert in landing page design, and across all of her landing pages, she deliberately incorporates the following strong words:
Amy Porterfield utilising power words on their webinar popup “Free,” “Live,” “Master,” “5-Figure,” “Profitable,” and “Strategy” are all power words, and they work together to create Amy’s landing page significantly more persuasive than the alternative that does not use power words:
Instructional Session: How to Create and Deliver Your Webinar (Even If You Don’t Have a List!) Webinar
Come along with me as I guide you through the steps necessary to set up a webinar.
Have you found yourself nodding off as a result? Wake up, there’s more awesomeness with power words coming your way.
POWER WORDS ON BUTTONS
If you think you’ve ran out of opportunities to use impact words, you should rethink that assumption. Even though it’s been brought up, we haven’t yet discussed utilising power words in the button text.
In the button language on the Sumo site, where we invite visitors to check out Sumo for free, we make use of power phrases such as:
Displaying the homepage of Sumo in a screen capture
If there weren’t the phrase “Free” next to that button, people would press it far less frequently than they should.
We aren’t the only ones that engage in this behaviour. As well as that, Bulletproof has the following on their shop button:
Bulletproof populating their website with influential words.
The crucial word here is “Now,” which serves a dual purpose by infusing a feeling of imminence into the conversation.
WORDS WITH STRENGTH IN TESTIMONIALS
Do you remember what we said about testimonials being the most influential kind of social proof?
One business found that including customer testimonials on its sales page resulted in a 34% increase in the number of customers who made a purchase. They provide your brand a very valuable air of trustworthiness.
You may get more out of the testimonials that customers have given you for your company by highlighting the ones that include strong phrases.
On the website that features her testimonies, Marie Forleo performs the following:
The testimonials page features Marie Forleo using evocative language.
This testimonial is light-years ahead of one that merely contains the words “Great” or “Well” since the terms “Unique” and “Perfectly” set the bar even higher.
Unfortunately, requesting that your customers utilise power phrases in their testimonials is a bit rude and should be avoided.
The next best thing you can do is to feature testimonials that contain power words in a more prominent location on your page.
POWER WORDS IN EMAIL SUBJECT LINES
You put in a lot of effort to build up your email subscriber list. Even if you work hard to provide material that they would like, about 20-35% of your subscribers really open the emails that you send them.
And you begin to wonder…
Is your email list disengaged? Is it the stuff that you make available to the public? Is there a problem with the spam filters that they use?
Maybe…
But I think the problem lies in the topic lines.
Make use of power phrases in the subject line of your emails to turn up the heat on your subject lines and generate more opens, clicks, and interaction from your recipients.
This tactic is utilised by Pat Flynn in the autoresponder series for his emails:
Pat Flynn’s email contained a number of forceful phrases.
Notice how the terms “Super” and “Secret” pack a powerful punch? Are you not getting a little bit curious about this?
This is also something that Jaime Masters from “Eventual Millionaire” does (“Create,” “Lucrative”):
Jaime Tardy utilising evocative language in the subject line of their email.
You may attract your subscribers to open your emails by using power phrases in the subject lines of such emails. You put in a lot of effort to compose these, therefore it would be beneficial for as many people as possible to check them out.
POWER WORDS IN YOUR BUSINESS OR DOMAIN NAME
For those of you who have been giving some thought to launching an internet business, the name of your company is an excellent location to make use of influential words.
If you want your marketing to be significantly more successful, try using a power word that either expresses what you do or who you do it for. For instance, in the name of their company, Elite Daily employs the power word “Elite,” which conjures up images of superiority and exclusivity.
capture from the screen of Elite Daily
The name of Melissa Ramos’ company, Sexy Food Therapy, is a play on words that evoke strong emotions.
“Sexy Food Therapy” is a brand that makes use of a power word in its name.
Derek Halpern, the man behind the successful online training resource known as Social Triggers, decided to add a power word (in this case, “Triggers”) in the name of his company as well.
It makes perfect sense, considering that Derek is a marketing professor and teaches the psychology behind marketing:
A power word is used in the name of the company Social Triggers.
Include a “power word” in the name of your company when you rebrand or launch a new company (all you serial entrepreneurs out there), and you can ensure that you will elicit (haha, see what I did there?) an emotional response from your target audience the moment they come into contact with your brand.
WORDS OF POWER IN REFERENCE TO CALLS TO ACTION
In each call to action you create, using power words is one of the most significant areas you can utilise them in your marketing.
For instance, we employ the terms “Masterclass,” “Free,” and “Best,” as well as “Step-by-Step.”
The power word “free” being used by Sumo.
On AppSumo, they employ one power word on their Welcome Mat popup, and that term is “Kick-Ass.”
Appsumo’s Welcome Mat as seen on a screen capture
On Snowy Joey, they market their online video course using the attention-grabbing strong phrases “Profitable,” “Fun,” and “Free.”
A screenshot of the homepage of SnowJoey
In his menu, which serves as a call to action (“Free Newsletter”), James Clear employs the following key words:
A screenshot of the navigation menu on the James Clear website
BEGIN TO INTEGRATE POWER WORDS INTO YOUR MARKETING IMMEDIATELY I have just provided you with hundreds of powerful phrases and demonstrated 10 different ways in which you can utilise them to make your marketing campaign work harder than ever for your company.
Don’t just gloss over this piece of writing and move on with the rest of your day. You need to get moving and immediately begin using power phrases into your marketing.
Make use of the power words right now by picking one solution from the examples provided in this post.
What is the simplest method to get started? Include the following kind of power words in the calls to action and headlines that you create using your List Builder tool:
Displaying the CRIk Nutrition popup on the screen
Create a simple popup that appears five seconds after someone visits your website and set it to trigger automatically.
Create a “FREE” offer that allows site visitors to download your most popular article, video, or any piece of content that is quick and easy for you to start increasing your email list using power phrases.
After then, you’ll be able to monitor your progress within Sumo in the following manner:
a screenshot displaying the dashboard for the Sumo form
Put this in place on your website right away. Clicking on this link will create a free account for you to use with Sumo.
Then, you may take a break and watch as the number of people who join up for your email list grows.
If you would like a copy of our individualised Power Words list that you can print off and keep on your workstation for easy access while crafting content headlines, landing pages, and email capture forms, click here.
Simply click here to immediately download the free PDF (with many more buzzwords included!).
P.S. Are you interested in learning the 10 growth tactics that we have utilised to expand our email list to more than 100,000 members using power phrases and Sumo? Simply click this link to get our most practical growth hacking ideas, which will help you expand both your email list and your visitors.
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